Marketing Your Home: Our Process
The Taylor Agostino Group’s marketing approach for your property leverages decades of experience, combining common sense with uncommon commitment and strategy. Buyers and sellers agree, the Taylor Agostino Group provides the best experience for creating your own real estate success story.
Offering your property to the greatest number of potential buyers, our goal is earning you the maximum price and the best deal for your property.
Marketing Expertise at your Service!
Our team offers award-winning graphic design, advertising, and public relations services for marketing your home in its best light to the largest group of prospective buyers. Most importantly these days, we offer the area’s most knowledgeable and creative program for social media designed for marketing your property online.
Making the most of your customized marketing campaign is our commitment to you, just as we’ve been successful since 1964. Taylor Agostino clients can expect a carefully planned program utilizing many, if not all of these proven techniques and tools:
Custom Videos
Our proprietary system for promoting sellers, “TAGVision” provides opportunities to see your property on the ‘big screen,’ utilizing the best in video production and distribution through YouTube and other online channels.
Virtual Tours
Present your home for sale on the Internet, including compelling details, floor plans, and professional photos celebrating your property in its best light.
Color Brochures
Imagine high-quality photographs of your home’s interior and exterior, floor plans, room dimensions plus valuable neighborhood information, exclusively available from our in-house editorial team of reporters and community experts. Taylor Agostino handles the entire process, including writing, producing, printing and distribution to relevant audiences.
Advertising
Taylor Agostino features full-page full color promotions on a regular basis in our communities. Your home will be featured with a full-color photograph and copy promoting your home’s special advantages, alongside important neighborhood news, events and sponsorships.
Postcard Campaigns
Direct mail can still be a powerful motivator for buyers. We have the mailing lists that matter. We’ll utilize a full-color snapshot of your home for sale, pricing and important neighborhood information for schools, community and news.
Online Marketing
In addition to your video home tour, your home will be one of our “Featured Listings” at TaylorAgostino.com. Plus, Taylor Agostino Group leverages the awesome selling power of the Internet, marketing your home on popular sites such as Zillow and Tulia.
Social Media
Reaching our vast network of clients, potential buyers and sellers online, Taylor Agostino promotes a popular Twitter feed and Facebook presence. Online fans can find neighborhood stories, profiles, photos, news and events – featured alongside your home for sale!
Monthly Newsletters and Blogs
Read all about it! Our audience receives the popular eNewsletter “TAGStream” directly in their email box, offering regular and highly valued “hometown news” produced exclusively for Taylor Agostino Group and designed with the local market in mind.
Market Reports
Sign up for your own subscription to customized real estate news about our market, including statistics, local sales, listings and important news to know whether you’re buying, selling, or just checking into the local market.
Sellers Special Services
For sellers, the process begins with a free evaluation of your property and your goals for selling. Our agents will meet with you and explain what we do, how we do it, and what it all means for selling your home. Your agent will work with the Taylor Agostino Director of Marketing, Reagan Smith and her team of multimedia and branding professionals to create the best plan and mix to put your property in the best market position, including:
Open House Event Management
Let the buying public in the front door, but let us handle the important details. Taylor Agostino Group offers scheduling advice, home preparation, and of course, our experienced agents will host the event and handle all inquiries from prospective buyers and agents, including follow-up sales activities.
Personalized Representation
Of course, while marketing tools and strategies have evolved over the years, the most valuable service from Taylor Agostino remains unchanged since 1964 – our commitment to personal service and the highest integrity in the business. Give us a call and we’ll show you how it all works for you.
Staging
When preparing to sell your home, preparation and presentation are key. Staging may not always be necessary, but our team is experienced enough to know when the time is right. We have interior designers, furnishing and art inventories, along with valued vendors offering decades of experience – in other words, all the resources to make it easy and turnkey to get your home ready for sale.
Multiple Listing Service (MRIS)
Your home will be featured on the industry-wide listing of homes for sale, accessible by all area Realtors®